EXECUTIVE SUMMARY
Our Team
Ronald M.A Shuffler, Founder, CEO
ronaldshuffler@internationalstreet.net | Phone: 404-771-5498
Phil Ebinger, Co-Founder, CFO
PhilEbinger@internationalstreet.net | Phone: 123-456-7890
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Executive Director, in partnership with the board of directors, is responsible for the success of Atlanta International Street Market. Assure AISM’s relevance in the community, the planned accomplishments, the corporate mission, and financial accountability to the board and shareholders.
About Ronald Shuffler
Ronald Shuffler is an accomplished management consultant and entrepreneur having founded, owned and operated 12 businesses including an advertising agency, three restaurants, a retail store and a management consulting firm. In 2006 he conceptualized The Atlanta International Street Market as a 70,000 square foot indoor street food market. He designed the internal managing and operational systems including the data driven pricing model, real-time breakeven and inventory control systems, and a host of fundamental spontaneously self-correcting operations processes and procedures. Over the years Mr. Shuffler brought together technical specialists, industry and community leaders, and key mentor-advisors to form the board of directors; and consults regularly with key project stakeholders, service providers, local government leaders, and community stakeholders.
As a senior business analyst, Ronald has coached over 250 small business owners in the US and Canada and was recognized by Fortune Small Business Magazine in their ‘Seven Small Jewels of Small Business Consulting’ issue. He chairs peer advisory group meetings for executives and small business owners and writes the scope of work reports for management consultants he assigns to his clients. He became the youngest senior executive in the world’s largest management consulting firm, George S. May International, where he mentored and coached more than 300 senior business analysts to the highest annual revenue in the company’s 75 year history.
“Leadership must be calm and powerful, not urgent and forceful. People perform at their best, naturally, when compelled by a powerful and deeply personal purpose. The job of leaders is to shine light on the “raison d'être”... Businesses are people, and as such, should have a philosophy from which the rules of ethics and decision making are borne. It is important for a business to have a clear understanding of why it exists and what its purpose is.”
Ronald M.A. Shuffler
Rommel Chatman, Founder, CSO
rommel@internationalstreet.net Phone: 123-456-7890
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Develop and guide board on finance and budgetary matters.
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Establish and review key financial priorities and translating into a operational plan.
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Mobilizing and managing teams of individuals charged with executing financial strategy.
About Phil Ebinger
Ebinger served as Chief Financial Officer from 2008 and Executive Vice President from 2012 for the Atlanta Hawks and Phillis area. In 2004 as Vice President, Finance after serving as Chief Financial Officer of Fitzgerald & Co, an Atlanta advertising agency that is part of the Interpublic Group of Companies. Ebinger held a number of positions at The Coca-Cola Company where he was responsible for all financial matters relating to sports and entertainment marketing, advertising and media spending for the North America division.
Ebinger grew up in Atlanta and then attended Duke University on a football scholarship where he was named All-ACC twice and All-America. Ebinger later received an MBA in Finance from the University of Chicago and began his financial career with Ryder System, Inc. in Miami, Florida. He is actively involved in alumni and volunteer activities, has served on the board of the Cowart Family Ashford Dunwoody YMCA and the pastoral council of Our Lady of the Assumption Church, and is currently a member of the finance committee for the Children’s Museum in Atlanta.
Rosina Maar Pavia MD, CDO
rpavia@internationalstreet.net | Phone: 123-456-7890
Veteran entrepreneurial executive in corporate development and operating experience within the venture capital, biopharmaceutical, service and outsourcing industries. Passionate international business and development coach to C-level executives. Accomplishments include formation of 15 start-up companies; international drug development of more than 100 products leading to 30 product approvals ; board member or board observer of nine life sciences companies; setting strategy, oversight of M&A, integration, client development, and leading clinical operations at Quintiles; and setting strategy and in-licensing multiple products for biopharmaceutical and specialty pharmaceutical companies.
Rommel held the position of Director of Operations with Monte Carlo Production (A large scale special events company) after graduating from Georgia Institute of Technology with a BS in Management. He implemented an in-depth operational overhaul and installed inventory logistics and scheduling systems that made the company more effiecient and profitiable. He then recieved his Masters in Building Construction from Georgia Tech and joined Turner Construction as an engineer and project manager on commercial construction projects over $250M and led the Atlanta business unit for a $75M SAP conversion.
Rommel led the Atlanta Division of THS National, an industry leader in multifamily contracting services, due diligence consulting, capital budget planning, and engineering services. He grew the division from $800k to a $6.5M in just two years.
Rommel is now the CEO and Managing Director of Team Contracting Services, a multifaceted construction company in Atlanta Georgia. Rommel is a proven, performance oriented, leader in project management and organizational management. He will drive the strategic vision of the Market.
Question: What is the most expensive, most beloved and the most sought after cuisine in the world?
Answer: Street food. If you want the best Jamaican Jerk on the planet, fly to Jamaica.
India has hundreds, if not thousands of region specific, street food recipes. Many of these amazing dishes are not available anywhere else in the world.
The best Singapore satay is found at the Lau Pa Sat Festival Market… Get there early, it gets crowded quickly.
We will bring the world's greatest street cuisine to Atlanta in a culturally immersive evironment. Atlanta International Street Market is a massive 200K sqft. indoor street bazaar with more than 100 meticulously replicated international street food vendors, merchandise hawkers, and artisan stalls.
The market will be a landmark, a destination and an Atlanta icon. We will host major international festivals like Diwali, Chinese New Year, and Carnival. Tourists (customers) will stroll along cobblestone streets, ride on bicycle rickshaws, or just people watch taking in the sights, sounds and excitement of the merchandise hawkers, street performers, and parades of Chinese Lion Dancers, Caribbean Moka Jumbies and Indian Tassa Drummers.
What was once an impossibly complex undertaking is now demystified through advanced technology and robust management/operations systems. We have created a highly profitable, iconic business that will engage customers on a deep emotional level for decades to come.
